"I begin with an idea, and then it becomes something else" – Pablo Picasso

About Me

Here are some things that you should know about me.

Gary Meyer

CMO, Technology and Communications Consultant
I was the Founder and Managing Partner at Condriac Digital Communications (Pty) Ltd. I oversaw the day-to-day operations and managed 22 marketing professionals across 3 cities as well as providing strategic direction for the company and it’s clients. I was listed in African Independents, 2018, 40 under 40 feature.


My thoughts.

The Rise of the Talent Stacker

They are scientists, mathematicians, physicists, chemists, biologists, and engineers (both electrical and mechanical). They are lawyers, accountants, philosophers, sociologists, historians, and nutritionists. They’re chefs. They’re zen. They’re programmers, IT, IS, designers, videographers, and marketers. They are probably experts in AI, ML, Blockchain, and automation. A few are detectives, writers, strategists, and poets. They are all […]

Henry Ford was right all along.

If you’ve spent anytime online lately, you’ve undoubtably heard the rumours that Apple are in the process of developing an Apple Car. At first this seems like a silly idea and an shameless cashing in on the idea that people will buy anything Apple makes. While this may be true, I think there is more to […]

A tribute to fiction

It’s a wonderful thing to be able to see someone else’s vision and version of the future. Science Fiction is an incredible way of showing us, in a narrative form, how technology could be applied to our lives in the future and then illustrating the myriad of moral dilemmas it introduces. Here’s a create tribute to […]

“Hard work” on 3, “together” on 6.

Nike kills it with this new spot featuring legendary NBA star, LeBron James. I’ve watched this ad at least a 100 times and it gets me every single time. This is something that Nike are just brilliant at, they know their audience so well and play to our need to feel connected to an active […]

On Rule Breaking

I’m trying to decide how I feel about Nelson Mandela’s death. I’m sad, but I’m not sure why. I never met him, and I was too young to really comprehend what was going on in 1994. I’m clearly disconnected from the realities of what he did for South Africa. I’ve been given the abridged, high […]

On sales and on marketing

I recently read a great post by Mike Stopforth on the fallacy of digital marketing. His basic premise was that as we create new channels for advertising we tend to try and reinvent the fundamental principles of communication. As he points out, this is really pretty silly. Mike argues, correctly, that the principles remain the […]