Nike kills it with this new spot featuring legendary NBA star, LeBron James. I’ve watched this ad at least a 100 times and it gets me every single time. This is something that Nike are just brilliant at, they know their audience so well and play to our need to feel connected to an active lifestyle. It’s almost as though by simply being a part of the community (and buying their shoes of course) we’re buying our own healthy lifestyle through a type of osmosis. It’s an incredibly powerful driver of marketing and speaks to the idea of customers buying what you do (and how it makes them feel), and not what you sell.